The Brand

Founded in Brazil back in 2002, the brand was created to follow the change of women’s behavior.

In this timeline we has qualified our channels of distributions and it has innovated its position in international market. We are strongly structured to conquer new markets, focused in the concept of the brand who reflects exactly the sensuality of a modern woman.

We have exported to more than 40 countries!

The Donna Flor Product

Quality, comfort and innovation. These three words guides our design and style, as well as the production scale of Donna Flor. Our company always values its high choice of materials and fabrics and perfection in its designs and finishing. It respect its suppliers and employees.

In the last years, a new more liberated and uninhibited woman came to the market with a new esthetic profile and behavior pattern.

Women are becaming younger, free fashioned and pretty, but they were wearing brightless and unfashioned clothes.

Donna Flor started to make a very sexy clothes.

Our product is made for women who want to be sexy, sensual and who searches innovation, exclusive designs and fit for movement.



One Voice. One Vision.

We are successful only when we satisfy and we exceed the expectations of our customers, employees and shareholders.

We have passion for the excellency and we offer to the highest standards of integrity and seriousness.

We celebrate the diversity of people, ideas and culture.

We honor the value and the dignity of individuals.

We improve the communities where we work and we protect the environment.

We look to the knowledge and the growth through the learning.

We share a sense of responsibility and examples of creativity, enthusiasm, loyalty and also we make the possible to have fun.

This is our mission.


Being a curator of high-quality products entails carefully selecting and maintaining a collection of goods that embody excellence in craftsmanship, design, and functionality. Here's how to define the role of a curator who guarantees both quality and consistency in product identity:

  1. Selection Criteria: Establish clear criteria for selecting products based on quality standards, uniqueness, and alignment with the brand's identity. Consider factors such as materials, manufacturing processes, durability, and ethical sourcing practices.
  2. Thorough Evaluation: Conduct thorough evaluations and assessments of potential products to ensure they meet the established quality criteria. This may involve testing samples, inspecting production facilities, and verifying certifications or quality standards.
  3. Partnerships with Suppliers: Cultivate strong partnerships with trusted suppliers and manufacturers who share your commitment to quality and consistency. Maintain open communication channels to address any concerns or issues promptly.
  4. Quality Assurance Processes: Implement rigorous quality assurance processes to monitor and maintain the quality of products throughout the supply chain. This includes regular inspections, testing, and audits to identify and address any deviations from quality standards.
  5. Brand Identity Alignment: Ensure that curated products align with the brand's identity, values, and aesthetic. Consistency in branding elements such as packaging, design language, and messaging reinforces the brand's identity and fosters customer trust and recognition.
  6. Transparency and Authenticity: Provide transparent information about the sourcing, production, and materials used in curated products to build trust with customers. Authenticity and integrity in product representation are essential for maintaining credibility and loyalty.
  7. Continuous Improvement: Continuously seek opportunities for improvement and refinement in the curated product selection. Solicit feedback from customers, monitor market trends, and stay abreast of advancements in materials and manufacturing techniques to enhance product quality and relevance.
  8. Customer Satisfaction Guarantee: Stand behind the curated products with a satisfaction guarantee or warranty policy that reflects confidence in their quality and performance. Promptly address any customer concerns or issues to uphold the brand's reputation for excellence.

By defining and embodying these principles, the products you will find in this website, when not manufactured by us, we will guarantee the high-quality, the consistency, reliability, and excellence in the curated product selection, thereby establishing a trusted reputation and fostering lasting relationships with customers.